“The new Sarsaya Liquid Seasoning is made to upgrade ordinary dishes into special meals that families will love. Now that everyone takes almost all of their meals at home, we were encouraged to introduce a new product that can make each dining experience more special but still within the budget,” says Roann Co, APC Marketing and Public Relations General Manager.
Sarsaya Liquid Seasoning balances the overall taste of any dish with a flavorful savoriness and an appetizing aroma. As compared to soy sauce, the liquid seasoning gives a mouthwatering and well-rounded profile that blends notes of saltiness, sweetness, and savoriness. It can be enjoyed in many ways, either as a tabletop seasoning for fried dishes or an ingredient when marinating or cooking.
The new liquid seasoning comes in 250 ml PET bottles and 25 ml sachets. The ₱8-sachet provides homecooks a more affordable and easy-to-use option. Each pack has been designed for one-time use to enhance a dish made for family serving. Busy moms and beginners in the kitchen can simply open the sachet and pour the liquid seasoning directly as they cook, no need to stress on estimating quantities.
As the new product aims to help more moms in the kitchen, Ajinomoto welcomes their new celebrity endorser, Gladys Reyes. As a celebrity, entrepreneur, and mother of four children, Gladys is no stranger when it comes to cooking but like any busy mom, she also needs a reliable partner in the kitchen. She uses the product to create a delicious and savory taste when cooking, especially with bangus steak and pancit bihon. Just one sachet is enough to make mealtimes more special.
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